Consumer Handbook

PRICES

Consumers have the right to receive adequate and correct information about the price of goods displayed for sale without the need to ask for assistance.

The indicated price must be the final selling price, including VAT and any other taxes or charges (e.g. delivery charges.)

Trader’s Obligations

Traders who sell goods to consumers on a retail basis have the following obligations:

  • Display clearly the price of the goods for sale;
  • Exhibit plainly in their place of business a sample of every kind, size, type, or brand of goods stocked with a label showing the price;
  • Show prices in Euro currency;
  • When there is more than one item of the same kind, size, type, or brand of the same goods, it is sufficient to show the price on just one of these items;
  • Goods displayed in shop windows must also be indicated with the final selling price.

Price Reduction Announcements

When retailers announce a price reduction, they must clearly display the prior price which must be the lowest price that was applied in the last thirty (30) days before the discount. For example, if  a jacket was prices at €50 for most of the month but during a promotional offer it was briefly reduced to €40, the prior price for any new discount must be €40, not €50. 

In addition, if the shop advertises a 20% discount, the reduction must be calculated based on the lowest previous price, which in this case is €40.

In case of progressive discounts, the prior price should be the price before the first reduction.

Products sold per unit weight or value

Two prices must be indicated on goods that are sold by unit weight or volume:

  • The actual price, which is the price for a given quantity of the item;
  • The unit price, which is the final price of one kilogram, one litre, one metre, one square metre or one cubic metre of the goods.

The unit price may be indicated in a smaller form than the actual price, but it must still be clear and readable.

Unit prices enable consumers to compare prices easily as they compare the cost of 1 kilo or 1 litre of similar products.

Pre-packed products

Traders who sell pre-packed goods, including food items, must show both the selling price and the price per unit of the product.

The price per unit of pre-packaged solid food products presented in liquid medium shall refer to the weight of the solid food without the liquid in which it is contained.

When a unit price is given regarding the net weight of such products, it should be made clear which unit price refers to the net drained weight and which to the overall net weight of the product.

Exemptions

Sellers are not legally obliged to indicate prices in the following situations:

  • When goods are sold for re-sale, such as a distributor selling to a retail shop;
  • goods are provided in the course of service, for example hair products used at a hairdressing salon or parts used in a car repair;
  • goods sold at an auction or sale of works of art or antiques;
  • advertisement of goods, unless sellers willingly decide to indicate a price in which case they must indicate the final price clearly.

Non-compliance with regulations

Non-compliance with these regulations amounts to an offence.

Any person who is found guilty is liable to a fine of not less than €150 and not more than €1,500 in the case of a first conviction, and from €200 to €2,000 in the case of second or subsequent convictions.

Upon conviction, the court will order the publication of the judgement in one or more daily newspapers. The Director General of the Office for Consumer Affairs will also publish the court’s decision on the MCCAA’s website. 

Traders are also responsible for any infringements made by persons in their employment. 

If prices are not displayed or incorrectly indicated, consumers can report these breaches to the Office for Consumer Affairs by calling on 2395 2000 or submit a report using the Flag a Concern form on the MCCAA website: mccaa.org.mt/home/infringement.

The Enforcement Directorate is responsible for enforcing these regulations and carries out regular inspections to ensure that prices are clearly displayed, unambiguous, easily identifiable, and inclusive of VAT and any other applicable taxes or charges. It also monitors the prices of fast-moving consumer goods on a monthly basis across supermarkets, corner shops, butchers, alcohol retailers, and fishmongers, allowing it to track month-to-month price fluctuations. In addition, fruit and vegetable prices are monitored monthly through a fixed basket of items collected from hawkers, greengrocers, and supermarkets.

Between March and July each year, the Directorate conducts fortnightly monitoring of outlets selling white goods to verify that trade fair discounts are genuine. Immediate action is taken against traders who unlawfully inflate pre-discount prices to mislead consumers with false discount claims.

Seasonal inspections are also carried out during the January and summer sales to ensure that advertised prices reflect the actual discounted rates. Officers verify that prices are clearly displayed without requiring consumers to calculate discounts themselves, and that consumers retain their rights to returns or refunds in cases of defective products.

During the summer season, inspections are extended to outlets selling or renting water sports equipment, as well as beach kiosks and village feast kiosks, to ensure that prices are properly and clearly indicated.

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