{"id":5664,"date":"2026-05-12T06:38:02","date_gmt":"2026-05-12T04:38:02","guid":{"rendered":"https:\/\/mccaa.org.mt\/linji-gwida-ghall-marketing-tal-influencers\/"},"modified":"2026-08-13T13:43:16","modified_gmt":"2026-08-13T11:43:16","slug":"linji-gwida-ghall-marketing-tal-influencers","status":"publish","type":"page","link":"https:\/\/mccaa.org.mt\/mt\/linji-gwida-ghall-marketing-tal-influencers\/","title":{"rendered":"Linji Gwida g\u0127all-Marketing tal-Influencers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5664\" class=\"elementor elementor-5664 elementor-1884\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88f469b e-flex e-con-boxed tm-col-stretched-none tm-bg-color-over-image e-con e-parent\" data-id=\"88f469b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf0224 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"dcf0224\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"358\" height=\"286\" src=\"https:\/\/mccaa.org.mt\/wp-content\/uploads\/2026\/05\/hero-banner-2.png\" class=\"attachment-large size-large wp-image-2416\" alt=\"\" srcset=\"https:\/\/mccaa.org.mt\/wp-content\/uploads\/2026\/05\/hero-banner-2.png 358w, https:\/\/mccaa.org.mt\/wp-content\/uploads\/2026\/05\/hero-banner-2-300x240.png 300w\" sizes=\"(max-width: 358px) 100vw, 358px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25b5945 elementor-widget elementor-widget-heading\" data-id=\"25b5945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Linji Gwida g\u0127all-Marketing tal-Influencers<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-996f1e6 elementor-icon-list--layout-inline elementor-mobile-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"996f1e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mccaa.org.mt\/mt\/linji-gwida-ghall-marketing-tal-influencers\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Home<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"6\" height=\"9\" viewBox=\"0 0 6 9\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.147008 0.146894C0.193454 0.10033 0.24863 0.0633873 0.309375 0.0381809C0.37012 0.0129744 0.435241 5.69147e-08 0.501008 5.61304e-08C0.566775 5.53461e-08 0.631896 0.0129744 0.692641 0.0381809C0.753386 0.0633873 0.808562 0.10033 0.855008 0.146894L5.20801 4.50089L0.855008 8.85489C0.761121 8.94878 0.633784 9.00152 0.501008 9.00152C0.368232 9.00152 0.240895 8.94878 0.147008 8.85489C0.0531212 8.76101 0.000376804 8.63367 0.000376803 8.50089C0.000376801 8.36812 0.0531212 8.24078 0.147008 8.14689L3.79401 4.50089L0.147008 0.854894C0.100445 0.808448 0.0635023 0.753272 0.0382958 0.692527C0.0130892 0.631782 0.000114448 0.566661 0.000114447 0.500894C0.000114446 0.435126 0.0130892 0.370005 0.0382957 0.30926C0.0635023 0.248515 0.100445 0.193339 0.147008 0.146894Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Informazzjoni<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mccaa.org.mt\/mt\/linji-gwida-ghall-marketing-tal-influencers\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"6\" height=\"9\" viewBox=\"0 0 6 9\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.147008 0.146894C0.193454 0.10033 0.24863 0.0633873 0.309375 0.0381809C0.37012 0.0129744 0.435241 5.69147e-08 0.501008 5.61304e-08C0.566775 5.53461e-08 0.631896 0.0129744 0.692641 0.0381809C0.753386 0.0633873 0.808562 0.10033 0.855008 0.146894L5.20801 4.50089L0.855008 8.85489C0.761121 8.94878 0.633784 9.00152 0.501008 9.00152C0.368232 9.00152 0.240895 8.94878 0.147008 8.85489C0.0531212 8.76101 0.000376804 8.63367 0.000376803 8.50089C0.000376801 8.36812 0.0531212 8.24078 0.147008 8.14689L3.79401 4.50089L0.147008 0.854894C0.100445 0.808448 0.0635023 0.753272 0.0382958 0.692527C0.0130892 0.631782 0.000114448 0.566661 0.000114447 0.500894C0.000114446 0.435126 0.0130892 0.370005 0.0382957 0.30926C0.0635023 0.248515 0.100445 0.193339 0.147008 0.146894Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Linji Gwida g\u0127all-Marketing tal-Influencers<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12a955b e-flex e-con-boxed tm-col-stretched-none tm-bg-color-over-image e-con e-parent\" data-id=\"12a955b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-60fdb0d e-con-full e-flex tm-col-stretched-none tm-bg-color-over-image e-con e-child\" data-id=\"60fdb0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f284b06 elementor-widget elementor-widget-text-editor\" data-id=\"f284b06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>LINJI GWIDA TAL-MCCAA G\u0126ALL-MARKETING PERMEZZ TAL-INFLUENCERS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d086f14 e-con-full tm-col-stretched-none e-flex tm-bg-color-over-image e-con e-child\" data-id=\"d086f14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-827fb45 elementor-widget elementor-widget-text-editor\" data-id=\"827fb45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">L-g\u0127an tal-Linji Gwida tal-MCCAA g\u0127all-Marketing permezz tal-Influencers huwa li jipprovdu gwida \u010bara lill-komunit\u00e0 lokali tal-influencer marketing dwar meta u kif g\u0127andhom ji\u0121u \u017cvelati pratti\u010bi ta\u2019 marketing fuq il-midja so\u010bjali. Dawn il-linji gwida qed ji\u0121u ma\u0127ru\u0121a skont l-Artikolu 7A tal-Att dwar l-Affarijiet tal-Konsumatur, li jag\u0127ti s-setg\u0127a lid-Direttur \u0120enerali (Affarijiet tal-Konsumatur) biex jo\u0127ro\u0121 linji gwida dwar l-interpretazzjoni tal-le\u0121i\u017clazzjoni. Huma wkoll ma\u0127ru\u0121a skont l-Artikolu 17(1)(a) tal-Att tal-MCCAA, li jiddikjara li wie\u0127ed mir-rwoli tal-Uffi\u010b\u010bju g\u0127all-Affarijiet tal-Konsumatur huwa li jipprovdi informazzjoni, pariri u linji gwida lill-pubbliku dwar kwistjonijiet tal-konsumatur.   <\/span><\/p><p><span style=\"font-weight: 400\">Il-Marketing permezz tal-Influencers huwa forma ta\u2019 marketing ibba\u017cata fuq il-promozzjoni u l-bejg\u0127 ta\u2019 prodotti jew servizzi permezz ta\u2019 persuni li g\u0127andhom influwenza fuq diversi pjattaformi tal-midja so\u010bjali. Dawn l-individwi, g\u0127al skop ta\u2019 dawn il-linji gwida, jissej\u0127u influencers. <\/span><\/p><p><span style=\"font-weight: 400\">Dawn l-individwi, g\u0127al skop ta\u2019 dawn il-linji gwida, jissej\u0127u influencers.<br \/>L-influencers normalment jibnu s-segwa\u010bi tag\u0127hom billi jaqsmu \u0127sibijiet u ritratti mill-\u0127ajja ta\u2019 kuljum tag\u0127hom fuq il-profili tag\u0127hom. Il-kontenut kummer\u010bjali \u0127afna drabi ji\u0121i integrat fin-narrattiva personali biex jidher aktar awtentiku. Konsegwentement, is-segwa\u010bi \u0127afna drabi jafdaw l-informazzjoni li tirrilattilhom u ju\u017cawha b\u0127ala punt ta\u2019 referenza meta jfittxu informazzjoni jew jidde\u010biedu x\u2019prodotti\/servizzi jixtru.  <\/span><\/p><p><span style=\"font-weight: 400\">Il-kontenut kummer\u010bjali \u0127afna drabi ji\u0121i integrat fin-narrattiva personali biex jidher aktar awtentiku. Konsegwentement, is-segwa\u010bi \u0127afna drabi jafdaw l-informazzjoni li tirrilattilhom u ju\u017cawha b\u0127ala punt ta\u2019 referenza meta jfittxu informazzjoni jew jidde\u010biedu x\u2019prodotti\/servizzi jixtru. <\/span><\/p><p><span style=\"font-weight: 400\">L-identifikazzjoni tar-reklamar jew kwalunkwe kontenut kummer\u010bjali hija essenzjali biex il-konsumaturi jkunu jistg\u0127u jevalwaw b\u2019mod o\u0121\u0121ettiv il-prodott\/servizz promoss u b\u2019hekk jie\u0127du de\u010bi\u017cjoni infurmata.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-344e5de e-flex e-con-boxed tm-col-stretched-none tm-bg-color-over-image e-con e-parent\" data-id=\"344e5de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-02924b6 e-con-full tm-col-stretched-none e-flex tm-bg-color-over-image e-con e-child\" data-id=\"02924b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d0abf60 e-con-full tm-col-stretched-none e-flex tm-bg-color-over-image e-con e-child\" data-id=\"d0abf60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b203b93 e-con-full tm-col-stretched-none e-flex tm-bg-color-over-image e-con e-child\" data-id=\"b203b93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h2 data-interaction-id=\"64ff80f\" class=\"e-64ff80f-7faa84e e-heading-base\"><strong>Qafas Legali<\/strong><\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-da89602 elementor-widget elementor-widget-text-editor\" data-id=\"da89602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Il-Parti VIII tal-Att dwar l-Affarijiet tal-Konsumatur, bit-titlu<\/span> <i><span style=\"font-weight: 400\">Pratti\u010bi kummer\u010bjali in\u0121usti u skemi ille\u010biti<\/span><\/i>, <span style=\"font-weight: 400\">tipprojbixxi pratti\u010bi kummer\u010bjali li jxekklu b\u2019mod materjali, jew x\u2019aktarx ixekklu l-im\u0121iba ekonomika tal-konsumatur medju. Din il-le\u0121i\u017clazzjoni tipprojbixxi b\u2019mod spe\u010bifiku pratti\u010bi li jqarrqu bil-konsumaturi billi, pere\u017cempju, ma ji\u017cvelawx:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">l-iskala tal-impenn tan-negozjant;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">il-motiv jew l-intenzjoni kummer\u010bjali tal-prattika;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">in-natura tal-pro\u010bess tal-bejg\u0127 fir-rigward ta\u2019 sponsorizzazzjoni diretta jew indiretta.<\/span><\/li><\/ul><p><\/p><p><span style=\"font-weight: 400\">Din il-le\u0121islazzjoni tiddefinixxi n-negozjanti b\u0127ala persuni fi\u017ci\u010bi jew \u0121uridi\u010bi li ja\u0121ixxu g\u0127al skopijiet relatati man-negozju, l-arti\u0121janat jew il-professjoni tag\u0127hom, u tinkludi lil min ja\u0121ixxi f\u2019isimhom jew g\u0127all-kummer\u010bjant. Barra minn hekk, in-negozjanti huma pprojbiti milli jirrappre\u017centaw ru\u0127hom b\u2019mod falz b\u0127ala konsumaturi u g\u0127alhekk huma obbligati ji\u017cvelaw in-natura tal-prattiki kummer\u010bjali tag\u0127hom.  <\/span><\/p><p><\/p><p><span style=\"font-weight: 400\">L-Artikolu 51B(4) tal-Att jistipula li pratti\u010bi elenkati fl-Ewwel Skeda g\u0127andhom dejjem jitqiesu b\u0127ala in\u0121usti. Wa\u0127da minn dawn hija:  <\/span><\/p><p><i><span style=\"font-weight: 400\">\u201cLi wie\u0127ed jiddikjara b\u2019mod falz jew jo\u0127loq l-impressjoni li n-negozjant mhux qed ja\u0121ixxi g\u0127al skopijiet relatati man-negozju tieg\u0127u, jew li jirrappre\u017centa b\u2019mod falz lilu nnifsu b\u0127ala konsumatur.\u201d<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96a22c4 e-flex e-con-boxed tm-col-stretched-none tm-bg-color-over-image e-con e-parent\" data-id=\"96a22c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07f3ba9 e-con-full tm-col-stretched-none e-flex tm-bg-color-over-image e-con e-child\" data-id=\"07f3ba9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1fc75aa e-con-full tm-col-stretched-none e-flex tm-bg-color-over-image e-con e-child\" data-id=\"1fc75aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-00ac57a e-con-full tm-col-stretched-none e-flex tm-bg-color-over-image e-con e-child\" data-id=\"00ac57a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h2 data-interaction-id=\"3af94b4\" class=\"e-3af94b4-06dbbd3 e-heading-base\"><strong>X\u2019jikkwalifika b\u0127ala reklamar jew kontenut kummer\u010bjali?<\/strong><\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-a238c95 elementor-widget elementor-widget-text-editor\" data-id=\"a238c95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Kull ka\u017c fejn:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">titqassam informazzjoni bl-iskop li ji\u017cdied il-bejg\u0127 ta\u2019 prodott jew servizz;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">jing\u0127ata kumpens monetarju\/kummissjoni\/rigali biex ji\u0121u promossi prodotti jew servizzi;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">isir promozzjoni ta\u2019 firxa ta\u2019 prodotti propja g\u0127al skopijiet kummer\u010bjali.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e84992c e-flex e-con-boxed tm-col-stretched-none tm-bg-color-over-image e-con e-parent\" data-id=\"e84992c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-92ac773 e-con-full tm-col-stretched-none e-flex tm-bg-color-over-image e-con e-child\" data-id=\"92ac773\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-09663b3 e-con-full tm-col-stretched-none e-flex tm-bg-color-over-image e-con e-child\" data-id=\"09663b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c8f463a e-con-full tm-col-stretched-none e-flex tm-bg-color-over-image e-con e-child\" data-id=\"c8f463a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h2 data-interaction-id=\"3b33e2f\" class=\"e-3b33e2f-eeb6570 e-heading-base\"><strong>Kif g\u0127andu ji\u0121i \u017cvelat kontenut kummer\u010bjali?<\/strong><\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-b084048 elementor-widget elementor-widget-text-editor\" data-id=\"b084048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">It-trasparenza hija kru\u010bjali. Il-konsumaturi g\u0127andhom ikunu jistg\u0127u jiddistingwu b\u2019mod \u010bar bejn reklamar im\u0127allas u kontenut mhux kummer\u010bjali.  <\/span><\/p><p><\/p><p><span style=\"font-weight: 400\">Dan jista\u2019 jinkiseb permezz ta\u2019 \u017cvelar \u010bar, b\u0127al:  <\/span><\/p><ul><li style=\"font-weight: 400\"><b>#ad, #advert<\/b>, <b>#advertisement, #sponsored<\/b> \u2014 <span style=\"font-weight: 400\">g\u0127al kwalunkwe kontenut kummer\u010bjali, bi \u0127las jew b\u2019xejn, inklu\u017ci rigali; <\/span><\/li><\/ul><ul><li style=\"font-weight: 400\"><b>#gifted<\/b> \u2014 <span style=\"font-weight: 400\">g\u0127al prodotti\/servizzi ri\u010bevuti b\u2019xejn bl-intenzjoni li ji\u0121u msemmija mill-influencer.<\/span> <\/li><\/ul><p><\/p><p><i><span style=\"font-weight: 400\">Id-dikjarazzjonijiet g\u0127andhom ikunu ovvji, prominenti, adattati g\u0127all-pjattaforma u vi\u017cibbli ming\u0127ajr klikks \u017cejda. <\/span><\/i><\/p><p><\/p><p><span style=\"font-weight: 400\">Dan ifisser: <\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u017cvelar g\u0127andu jitqieg\u0127ed fil-bidu tal-post\/istorja; <\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u017cvelar g\u0127andu jidher fuq kull post\/istorja relatata mal-prodott\/servizz.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3def57d e-flex e-con-boxed tm-col-stretched-none tm-bg-color-over-image e-con e-parent\" data-id=\"3def57d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-87427c2 e-con-full tm-col-stretched-none e-flex tm-bg-color-over-image e-con e-child\" data-id=\"87427c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a8d5673 e-con-full tm-col-stretched-none e-flex tm-bg-color-over-image e-con e-child\" data-id=\"a8d5673\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-117ac15 e-con-full tm-col-stretched-none e-flex tm-bg-color-over-image e-con e-child\" data-id=\"117ac15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h2 data-interaction-id=\"1b0e86a\" class=\"e-1b0e86a-1ea8107 e-heading-base\"><strong>X\u2019ma jikkostitwixxix \u017cvelar adegwat?<\/strong><\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-89249d0 elementor-widget elementor-widget-text-editor\" data-id=\"89249d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tagging jew semmija ta\u2019 marka li \u0127allset jew tat rigal ming\u0127ajr \u017cvelar addizzjonali;<\/span><\/li><\/ul><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Qsim ta\u2019 kodi\u010bijiet ta\u2019 skont ming\u0127ajr ma tissemma\u2019 konnessjoni kummer\u010bjali; <\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lingwa ambigwa b\u0127al \u201cthank you\u201d jew \u201cmade possible by\u201d; <\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hashtags mhux \u010bari b\u0127al #sp, #spon, #collab, #prom;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hashtags b\u0127al #advert, #gifted jew #sponsored mo\u0127bija fl-a\u0127\u0127ar jew fost hashtags o\u0127ra.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f7b0aa e-flex e-con-boxed tm-col-stretched-none tm-bg-color-over-image e-con e-parent\" data-id=\"6f7b0aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0c4b868 e-con-full tm-col-stretched-none e-flex tm-bg-color-over-image e-con e-child\" data-id=\"0c4b868\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3774465 e-con-full tm-col-stretched-none e-flex tm-bg-color-over-image e-con e-child\" data-id=\"3774465\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f014a39 e-con-full tm-col-stretched-none e-flex tm-bg-color-over-image e-con e-child\" data-id=\"f014a39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h2 data-interaction-id=\"8b18b09\" class=\"e-8b18b09-ce77361 e-heading-base\"><strong>Investigazzjonijiet u Pro\u010beduri \u0120udizzjarji<\/strong><\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e98289 elementor-widget elementor-widget-text-editor\" data-id=\"4e98289\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">In-nuqqas ta\u2019 \u017cvelar ta\u2019 relazzjoni kummer\u010bjali bejn influencer u kumpanija jikser il-li\u0121i tal-konsumatur u jista\u2019 jwassal g\u0127al investigazzjonijiet u pro\u010beduri \u0121udizzjarji mid\u2011Direttur \u0120enerali (Affarijiet tal-Konsumatur). In-nuqqas ta\u2019 konformit\u00e0 jista\u2019 jwassal g\u0127al pieni u\/jew ordnijiet ta\u2019 konformit\u00e0 mill-Qrati \u010aivili (Sezzjoni Kummer\u010bjali).  <\/span><\/p><p><span style=\"font-weight: 400\">Huwa obbligu legali tal-influencers, a\u0121enziji tal-marketing u marki li josservaw il-li\u0121i tal-konsumatur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d5f745 e-flex e-con-boxed tm-col-stretched-none tm-bg-color-over-image e-con e-parent\" data-id=\"4d5f745\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-af761c3 e-con-full tm-col-stretched-none e-flex tm-bg-color-over-image e-con e-child\" data-id=\"af761c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dbaf6d1 e-con-full tm-col-stretched-none e-flex tm-bg-color-over-image e-con e-child\" data-id=\"dbaf6d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0df549c e-con-full tm-col-stretched-none e-flex tm-bg-color-over-image e-con e-child\" data-id=\"0df549c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h2 data-interaction-id=\"d6298cb\" class=\"e-d6298cb-db62ab7 e-heading-base\"><strong>Definizzjonijiet<\/strong><\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-f44a0be elementor-widget elementor-widget-text-editor\" data-id=\"f44a0be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b><i>Affiliate Marketing<\/i><\/b><\/p><p><span style=\"font-weight: 400\">Kontenut li jippromwovi prodotti\/servizzi u jinkludi hyperlink jew kodi\u010bi ta\u2019 skont li minnu l-influencer jaqla\u2019 kummissjoni. <\/span><\/p><p><b><i>Konsumatur Medju<\/i><\/b><\/p><p><span style=\"font-weight: 400\">Persuna ra\u0121onevolment infurmata u osservanti, skont l-aspettattivi \u0121enerali tal-konsumaturi.<\/span><\/p><p><b><i>Kontenut Kummer\u010bjali<\/i><\/b><\/p><p><span style=\"font-weight: 400\">Jinkludi: <br \/>a) kontenut li fih hemm prattika kummer\u010bjali identifikabbli; <br \/>b) kontenut imxerrad fuq pjattaformi tal-midja so\u010bjali bl-iskop li jikkummer\u010bjalizza, ibig\u0127 jew jippromwovi prodott, negozju jew servizz.   <\/span><\/p><p><b><i>Prattika Kummer\u010bjali <\/i><\/b><\/p><p><span style=\"font-weight: 400\">Kull att, ommissjoni, komunikazzjoni jew rappre\u017centazzjoni relatata direttament mal-promozzjoni, bejg\u0127 jew provvista ta\u2019 prodott lill-konsumaturi.<\/span><\/p><p><b><i>\u017bvelar<\/i><\/b><\/p><p><span style=\"font-weight: 400\">Dikjarazzjoni \u010bara u mhux ambigwa ta\u2019 konnessjoni kummer\u010bjali bejn influencer u marka.<\/span><\/p><p><b><i>Influencers<\/i><\/b><\/p><p><span style=\"font-weight: 400\">Individwi li ju\u017caw il-midja so\u010bjali biex jinfluwenzaw il-per\u010bezzjoni ta\u2019 marki u prodotti. <\/span><\/p><p><b><i>Linji Gwida g\u0127all-Marketing tal-Influencers<\/i><\/b><\/p><p><span style=\"font-weight: 400\">Strate\u0121ija ta\u2019 marketing li ju\u017ca individwu influwenti biex jo\u0127loq u jippromwovi kontenut ibba\u017cat fuq esperjenza po\u017cittiva tieg\u0127u mal-prodott. <\/span><\/p><p><b><i>Konnessjoni Materjali<\/i><\/b><\/p><p><span style=\"font-weight: 400\">Kwalunkwe tran\u017cazzjoni kummer\u010bjali, monetarja jew f\u2019forma ta\u2019 rigal.<\/span><\/p><p><b><i>Negozjant<\/i><\/b><\/p><p><span style=\"font-weight: 400\">Persuna fi\u017cika jew \u0121uridika li ta\u0121ixxi g\u0127al skopijiet relatati man-negozju jew il-professjoni tag\u0127ha. <\/span><\/p><p><b><i>Pjattaformi tal-Midja So\u010bjali<\/i><\/b><\/p><p><span style=\"font-weight: 400\">Servizzi jew applikazzjonijiet li jippermettu lill-utenti jikkonnettjaw permezz ta\u2019 komunitajiet virtwali, b\u0127al Facebook, Instagram, Twitter, Snapchat, YouTube u TikTok. <\/span><\/p><p><i><span style=\"font-weight: 400\">Dawn il-linji gwida jistg\u0127u ji\u0121u a\u0121\u0121ornati minn \u017cmien g\u0127al \u017cmien kif me\u0127tie\u0121 u\/jew meta jkun hemm tibdil fil-le\u0121i\u017clazzjoni. <\/span><\/i><\/p><p><i><span style=\"font-weight: 400\">L-informazzjoni f\u2019dawn il-linji gwida ma tikkostitwixxix parir legali u ma tissostitwixxix ir-rekwi\u017citi legali stipulati fl-Att dwar l-Affarijiet tal-Konsumatur u le\u0121i\u017clazzjoni o\u0127ra rilevanti. <\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home Informazzjoni LINJI GWIDA TAL-MCCAA G\u0126ALL-MARKETING PERMEZZ TAL-INFLUENCERS L-g\u0127an tal-Linji Gwida tal-MCCAA g\u0127all-Marketing permezz tal-Influencers huwa li jipprovdu gwida \u010bara&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5664","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mccaa.org.mt\/mt\/wp-json\/wp\/v2\/pages\/5664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mccaa.org.mt\/mt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mccaa.org.mt\/mt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mccaa.org.mt\/mt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mccaa.org.mt\/mt\/wp-json\/wp\/v2\/comments?post=5664"}],"version-history":[{"count":4,"href":"https:\/\/mccaa.org.mt\/mt\/wp-json\/wp\/v2\/pages\/5664\/revisions"}],"predecessor-version":[{"id":6463,"href":"https:\/\/mccaa.org.mt\/mt\/wp-json\/wp\/v2\/pages\/5664\/revisions\/6463"}],"wp:attachment":[{"href":"https:\/\/mccaa.org.mt\/mt\/wp-json\/wp\/v2\/media?parent=5664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}